Purple United Sales Limited
IPO Details
Subscription
Lot Distribution
Reservation
Company Fin.
₹80(63.49%)
Premium (ELP)
The public market debut of Purple United Sales Limited's was completed on Dec 18, 2024 with its listing on the NSE exchange. The IPO process raised 26,04,000 Shares in total capital, consisting of 26,04,000 Shares in new equity.
The offering featured a price range of ₹121 to ₹126 and minimum application size of 1000 shares. Investor response during the subscription period from Dec 11, 2024 to Dec 13, 2024 influenced the final allotment ratios across investor categories.
Final allotment was announced on Dec 16, 2024, distributing shares to successful subscribers. The listing established a continuous market for the company's shares, enabling liquidity, valuation transparency, and broader investor participation.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
Incorporated in 2014, Purple United is a leading fashion brand specializing in clothing, footwear, and accessories for children across all age groups. Its flagship line, "Purple United Kids," caters to infants (0–1 year), toddlers (2–6 years), and older children (7–14 years), offering high-quality, laboratory-tested products in vibrant designs suitable for every occasion. The product portfolio spans t-shirts, jackets, dresses, trousers, footwear, strollers, and more. Operating primarily in India, Purple United runs 17 exclusive brand outlets (EBOs) across 10 cities in 5 states and maintains 20 shop-in-shop locations within prominent retail chains. Its products are also widely available online via its website, mobile app, and major e-commerce platforms like Myntra, Amazon, Flipkart, and FirstCry, while partnering with 44 retailers nationwide. With a dedicated team of 161 full-time employees as of June 30, 2024, the company continues to innovate and expand its reach in the children’s fashion segment.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Strategic Market Positioning: Well-positioned to capitalize on the growing children's products market.
Extensive Product Portfolio: High-quality, value-driven products with a focus on fun, fashion, and functionality.
Robust Backend: Strong design capabilities, distribution channel control, and innovative product development.
Expansion Risks: Potential delays and cost overruns in opening new stores.
Market Competition: Intense competition may impact market share and pricing strategies.
Operational Challenges: Dependence on effective distribution and supply chain management to sustain growth.
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Purple United Sales Limited
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