Purple Style Labs Limited
IPO Details
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₹1(0.17%)
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Investment applications are actively being accepted for Purple Style Labs Limited's's ongoing Initial Public Offering, which seeks to raise 1,18,26,087 Shares from market participants. The offering structure includes 1,18,26,087 Shares in primary capital.
The currently active price band of ₹546 to ₹575 and minimum lot size of 26 shares provide investment flexibility across different investor categories. Market response to the live offering indicates healthy subscription levels.
Prospective investors must submit their applications before the closing deadline on Sep 02, 2026. The subsequent allotment announcement on Sep 03, 2026 will precede the stock's listing on Sep 07, 2026 at the NSE, BSE trading platform.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
Founded in 2015, Purple Style Labs Ltd. runs Pernia’s Pop-Up Shop (PPUS), a luxury multi-brand fashion platform where customers can shop through its website, mobile apps, and physical experience centers. As of March 31, 2025, the platform offered over 2 lakh products from more than 1,300 designer brands across categories like womenswear, menswear, jewelry, accessories, and kidswear, including popular designers such as Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Between FY23 and FY25, PPUS served over 2 lakh customers across 140 countries, and in FY25 alone, it saw 18.57 million visitors, over 70,000 customers, and more than 1 lakh orders. The company also has a strong global presence with an experience center in London and plans to expand further with a new center in New York, focusing on key markets like the US, UK, Middle East, and Canada.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
The expected premium (GMP) is based on market buzz and unofficial trading. It should not be considered as the guaranteed listing price. Always refer to the RHP and seek advice from a financial expert before making investment decisions.
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- Leading Luxury Fashion Platform: The company is among India’s largest and fastest-growing multi-brand luxury fashion platforms, based on FY2025 revenue. It serves customers in India as well as international markets.
- Integrated Omnichannel Model: The company combines its online platform with physical Experience Centers, allowing customers to shop through both digital and offline channels.
- Growing International Presence: The company has expanded its presence across international markets, including the US, UK, Middle East and Canada, helping it reach a wider customer base.
- Dependence on Womenswear: A large portion of the company’s sales comes from womenswear. Changes in customer preferences or lower demand for womenswear could negatively affect revenue and financial performance.
- Dependence on Experience Centers: A significant share of the company’s sales comes through its Experience Centers in India. Any decline in customer visits or sales from these centres could impact overall business performance.
- Experience Center Expansion & Operational Risk: The company’s growth depends partly on the smooth operation and expansion of its Experience Centers. Any disruption or difficulty in opening new centres could affect revenue, cash flow and future growth.
- Abhishek Agarwal
Purple Style Labs Limited
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