Zepto operates as a quick commerce company delivering groceries and daily essentials within 10–15 minutes through an asset-heavy dark store model, where strategically located micro-fulfillment centers in dense urban areas enable hyperlocal logistics, in-house inventory management, tech-driven demand forecasting, and an owned delivery fleet to ensure speed and reliability. Its revenue comes from multiple streams including margins on direct product sales, higher-margin private label brands, delivery charges on select orders, advertising and sponsored in-app placements, and platform or promotion fees charged to FMCG brands, with operating leverage improving as order volumes and average order values rise despite current EBITDA losses. Since inception, Zepto has raised substantial funding across multiple rounds, culminating in a reported valuation of around $5 billion in September 2024, backed by investors such as Nexus Venture Partners, Glade Brook Capital, Lightspeed, StepStone VC, and ot...