Novus Loyalty Limited
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Novus Loyalty Limited's successfully completed its Initial Public Offering and commenced trading on Mar 25, 2026 at the BSE exchange. The company raised 41,20,000 Shares through this public offering, comprising 33,00,000 Shares in fresh capital and ₹11.97 Cr through the Offer for Sale mechanism.
The IPO was priced within the band of ₹139 to ₹146, with minimum application lots of 1000 shares. The offering attracted significant investor interest during its subscription period from Mar 17, 2026 to Mar 20, 2026.
Share allotment was finalized on Mar 23, 2026, distributing equity to successful applicants. The stock's subsequent listing marked a significant milestone in the company's corporate history, providing public market liquidity to shareholders.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for industries such as fintech, e-commerce, software, banking, FMCG, and real estate through a modern and flexible loyalty platform built with advanced technology. The company offers customizable and ready-to-use program models including point-based rewards, event-triggered campaigns, cashback programs, purchase-linked promotions, and digital vouchers, which can be easily integrated with existing systems and operate across web platforms, mobile apps, and physical stores to deliver a seamless customer experience. Novus Loyalty provides both on-premises solutions, installed on a client’s servers or private cloud for greater data control, and SaaS-based cloud solutions that are easy to deploy and scalable, supported by AI-powered analytics for better customer insights. The company serves clients across several Indian states such as Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, while also operating internationally in markets including the UAE, USA, Australia, and Puerto Rico, and as of January 31, 2026, it had around 50 employees.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
- Comprehensive Loyalty Solutions : The company offers a wide range of loyalty and rewards programs such as point-based rewards, cashback systems, digital vouchers, and purchase-linked promotions that cater to multiple industries.
- Flexible Technology Platform : Its platform supports both On-Premises and SaaS models with easy integration across web, mobile apps, and physical stores, allowing businesses to adopt solutions based on their operational needs.
- Presence in Domestic and International Markets : The company serves clients across several Indian states and global markets including UAE, USA, Australia, and Puerto Rico, which helps diversify its revenue base.
- Small Workforce : As of January 31, 2026, the company had around 50 employees, which may limit its operational scale and growth capacity.
- Highly Competitive Industry : The loyalty and rewards solutions market includes many established technology companies, creating strong competition.
- Dependence on Technology and System Integration : The company’s services rely heavily on technology platforms and integrations with client systems, making operations sensitive to technical disruptions or system failures.
- Deepak Tomar
- Sweta Singh
Novus Loyalty Limited
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