Credo Brands Marketing Limited IPO
Credo Brands Marketing Limited IPO
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Following its successful public offering, Credo Brands Marketing Limited's made its market debut on 27-12-2023 and is now actively traded on the NSE, BSEplatform. The IPO mobilized 1,96,34,960 Shares in total capital, including TBD in primary equity infusion and ₹549.48 Cr in secondary share sales.
The offering was structured with a price band of ₹266 to ₹280 and minimum investment lots of 53 shares. Investor participation during the subscription window from 19-12-2023 to 21-12-2023 demonstrated market confidence in the company's prospects.
The allotment process concluded on 23-12-2023, allocating shares to successful bidders. The listing represents the culmination of the IPO process, transitioning the company to publicly traded status with enhanced transparency and governance standards.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
Credo Brands IPO About Company
Incorporated in 1999, Credo Brands Marketing Limited is known for its men’s casual clothing brand “Mufti”. The brand started in 1998 with only shirts, T-shirts and trousers, and now offers a wide variety including jeans, cargos, chinos, sweatshirts, jackets, blazers and sweaters. Mufti provides different styles such as relaxed vacation wear, everyday casuals, urban wear, party wear and athleisure. As of May 31, 2023, the company has 1,773 retail outlets across India, including 379 exclusive brand stores, 89 large format stores and 1,305 multi-brand outlets. The brand has a design team of 15 members who created over 1,348 designs in FY23.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Credo Brands IPO Strength Factors
NA
Credo Brands IPO Risk Factors
NA
Credo Brands IPO Lead Manager(s)
- Dam Capital Advisors Limited
- ICICI Securities Limited
- Keynote Financial Services Limited
Credo Brands IPO Promoter(s)
- Kamal Khushlani
- Poonam Khushlani
Credo Brands IPO FAQs
Credo Brands Marketing Limited IPO subscribed 51.85 times. The public issue subscribed 7.87 times in the retail category,104.95times in QIB, and 55.73 times in the HNI (10+) category byNovember 4, 2025 10:34:34 AM (Day 4).
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Credo Brands IPO IPO Investor Categories
The offer proceeds will be utilised towards the following investor categories in compliance with SEBI regulations:
Qualified Institutional Buyers (QIB)
Financial Institutions, Banks, FIIs, and Mutual Funds registered with SEBI are called QIBs. In most cases, QIBs represent small investors who invest through mutual funds, ULIP schemes, and pension schemes.
Non-Institutional Investors (NII / HNI)
Retail Individual Investors (HNI), NRIs, Companies, Trusts, etc. who bid for shares worth more than ₹2 lakhs are known as Non-Institutional Bidders. Unlike QIBs, they do not need SEBI registration.
Subcategories of NII:
- sNII (Small NII – bids below ₹10 Lakhs)
For bids between ₹2–10 lakhs. One-third of NII shares are reserved for this category, also known as Small HNI (sHNI).
- bNII (Big NII – bids above ₹10 Lakhs)
For bids above ₹10 lakhs. Two-thirds of NII shares are reserved for this category, also called Big HNI (bHNI).
- sNII (Small NII – bids below ₹10 Lakhs)
Retail Individual Investors (RII)
Individual investors or NRIs who apply up to ₹2 lakhs in an IPO are considered under the RII reserved category.
Employee (EMP)
A category of eligible employees who have a reserved quota in the IPO.
Others
This includes eligible shareholders or other investors with reserved quotas in the IPO.
Credo Brands IPO FAQs
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