Cash Ur Drive Marketing Limited IPO
Cash Ur Drive Marketing Limited IPO
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Cash Ur Drive Marketing Limited's successfully completed its Initial Public Offering and commenced trading on 07-08-2025 at the NSE exchange. The company raised 46,76,000 Shares through this public offering, comprising 44,69,000 Shares in fresh capital and ₹2.69 Cr through the Offer for Sale mechanism.
The IPO was priced within the band of ₹123 to ₹130, with minimum application lots of 1000 shares. The offering attracted significant investor interest during its subscription period from 31-07-2025 to 04-08-2025.
Share allotment was finalized on 05-08-2025, distributing equity to successful applicants. The stock's subsequent listing marked a significant milestone in the company's corporate history, providing public market liquidity to shareholders.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
Cash Ur IPO About Company
Incorporated in July 2009, Cash Ur Drive Marketing Limited is an outdoor advertising company specializing in vehicle wrap advertising, using mobile billboards to create impactful branding across multiple Indian cities. The company offers a comprehensive 360-degree marketing solution encompassing transit media, digital wall paintings, and event promotions. As an out-of-home (OOH) advertising firm, it provides a wide range of services including transit, outdoor, print, and digital media, helping clients effectively reach their target audiences. Its offerings include bus branding, auto hood advertisements, billboard campaigns, and other outdoor media solutions. Additionally, the company advertises electric vehicles and charging stations, tapping into the growing EV industry. With branches located in Chandigarh, Lucknow, Mumbai, and Noida, the company delivers services such as cab branding, in-cab ads, cab and taxi wraps, auto branding, billboard and hoarding placements, digital wall painting, and free-standing panels. It also conducts integrated campaigns across outdoor, digital, and point-of-sale media, along with print advertisements in newspapers, magazines, and trade journals to target both broad and niche segments. As of June 30, 2025, the company employed 87 individuals on a payroll basis and three on a contract basis.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Cash Ur IPO Strength Factors
- Recognized Accreditations: Certified by DAVP (Directorate of Advertising and Visual Publicity) and affiliated with INS (Indian Newspaper Society), enhancing credibility in the media industry.
- Experienced Leadership: Led by a qualified and knowledgeable management team with deep industry expertise.
- Comprehensive, Client-Focused Services: Offers end-to-end advertising solutions tailored to meet diverse client needs through a customer-centric approach.
Cash Ur IPO Risk Factors
- Potential Financial Risk from Contingent Liabilities: The company’s financial health could be adversely affected if existing contingent liabilities materialize.
- Impact of Ongoing Legal Proceedings: Unfavorable outcomes in pending litigations involving the company or its promoters may harm its operations, reputation, or financial standing.
- Limited Revenue Diversification: A significant portion of revenue comes from outdoor and transit media services, exposing the business to risks from demand fluctuations in these specific segments.
Cash Ur IPO Lead Manager(s)
- Narnolia Financial Services Limited
Cash Ur IPO Promoter(s)
- Mr. Raghu Khanna
- Ms. Parveen K Khanna
- Mr. Bhupinder Kumar Khanna
Cash Ur IPO FAQs
Cash Ur Drive Marketing Limited IPO subscribed 81.95 times. The public issue subscribed 62.43 times in the retail category,76.19times in QIB, and 160.41 times in the HNI (10+) category byNovember 21, 2025 11:57:44 AM (Day 21).
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Cash Ur IPO IPO Investor Categories
The offer proceeds will be utilised towards the following investor categories in compliance with SEBI regulations:
Qualified Institutional Buyers (QIB)
Financial Institutions, Banks, FIIs, and Mutual Funds registered with SEBI are called QIBs. In most cases, QIBs represent small investors who invest through mutual funds, ULIP schemes, and pension schemes.
Non-Institutional Investors (NII / HNI)
Retail Individual Investors (HNI), NRIs, Companies, Trusts, etc. who bid for shares worth more than ₹2 lakhs are known as Non-Institutional Bidders. Unlike QIBs, they do not need SEBI registration.
Subcategories of NII:
- sNII (Small NII – bids below ₹10 Lakhs)
For bids between ₹2–10 lakhs. One-third of NII shares are reserved for this category, also known as Small HNI (sHNI).
- bNII (Big NII – bids above ₹10 Lakhs)
For bids above ₹10 lakhs. Two-thirds of NII shares are reserved for this category, also called Big HNI (bHNI).
- sNII (Small NII – bids below ₹10 Lakhs)
Retail Individual Investors (RII)
Individual investors or NRIs who apply up to ₹2 lakhs in an IPO are considered under the RII reserved category.
Employee (EMP)
A category of eligible employees who have a reserved quota in the IPO.
Others
This includes eligible shareholders or other investors with reserved quotas in the IPO.
Cash Ur IPO FAQs
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