BRAINBEES SOLUTIONS LIMITED (FIRST CRY)
IPO Details
Subscription
Lot Distribution
Reservation
Company Fin.
₹87(18.71%)
Premium (ELP)
The public market debut of BRAINBEES SOLUTIONS LIMITED (FIRST CRY)'s was completed on Aug 13, 2024 with its listing on the NSE, BSE exchange. The IPO process raised 9,01,94,432 Shares in total capital, consisting of 3,58,34,699 Shares in new equity and ₹2527.54 Cr in existing share sales through the OFS route.
The offering featured a price range of ₹440 to ₹465 and minimum application size of 32 shares. Investor response during the subscription period from Aug 06, 2024 to Aug 08, 2024 influenced the final allotment ratios across investor categories.
Final allotment was announced on Aug 10, 2024, distributing shares to successful subscribers. The listing established a continuous market for the company's shares, enabling liquidity, valuation transparency, and broader investor participation.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
Brainbees Solutions Limited, founded in 2010, operates under the brand 'FirstCry' and is a leading online platform catering to parents and children up to age 12. Offering over 1.5 million SKUs from 7,500+ brands, FirstCry provides apparel, footwear, baby gear, toys, and personal care products, including its house brands like BabyHug, Pine Kids, and Babyoye. Recognized as India's largest multi-category brand for mother and baby products, it also leads in specialized online retail for kids' products in the UAE. With a network of 900+ contract manufacturers, the company employs 3,411 full-time and 2,475 contract-based employees as of December 2023.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
- India’s Largest Kids’ Retail Platform: FirstCry offers a huge variety of products for mothers, babies, and kids across multiple brands and channels, making shopping easy and convenient.
- Growing Through Network Effects: With rich content, diverse brands, and data-driven insights, the platform keeps users engaged and fuels business growth.
- Trusted & Loved Brand: Strong customer loyalty and trust help FirstCry maintain its market leadership and drive repeat purchases.
- Uncertain Growth Ahead: Past success doesn’t guarantee future growth. Challenges in maintaining momentum or executing strategies could impact business and financial health.
- Compliance Risks: Previous lapses in following the Companies Act 2013 led to penalties. Future non-compliance could bring more fines and financial strain.
- Subsidiary Challenges: Auditors have raised concerns about the financial stability of FirstCry Retail DWC LLC, which could affect the company’s overall financial health.
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BRAINBEES SOLUTIONS LIMITED (FIRST CRY)
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