Usha Shriram Enterprises Pvt. Ltd., established in 1983, is a diversified consumer products company offering a wide range of products including lighting, furniture, cookware, televisions, purifiers, mobiles, and security solutions under the “Usha” and “Usha Shriram” brands, along with its premium appliance brand “EUROLEX.” Founded by Dr. Charat Ram and N. R. Dongre, the company has built a strong reputation for quality, innovation, and customer satisfaction, with a wide presence across India and expanding reach in international markets like the Middle East and Africa. It focuses on end-to-end manufacturing excellence, from product design to quality control, ensuring high standards across its offerings. Backed by a strong distribution and after-sales network, along with a commitment to continuous innovation and consumer-focused development, the company continues to grow steadily and strengthen its position in the competitive consumer durables market.