Deepak Houseware and Toys Pvt Ltd, popularly known as Urban Tots, commenced operations in August 2021 in Rajasthan and has quickly emerged as a growing player in the Indian toy industry, focusing on innovative and quality-driven products across plastic, electronic, wooden and metallic toy segments. The company operates from a modern manufacturing facility and has built a strong distribution network with exclusive tie-ups with major retail chains such as FirstCry, DMart, VMart, Hamleys and Reliance, along with a solid online presence on Amazon and Flipkart. It is among the early domestic toy manufacturers to develop its own molds, promoting self-reliance, and is also collaborating with IOC to expand its market reach. The company benefits from supportive government initiatives, including a 5% interest subsidy under the Rajasthan DIC scheme and participation in the Government of India’s Production Linked Incentive scheme. Financially, it reported strong growth with revenue rising from ₹16...