Hindon Mercantile Limited (HML) is a Reserve Bank of India registered Non-Banking Financial Company that operates mainly in the retail lending space, focusing on underserved and semi-urban customers. The company provides loans such as loan against property, business loans, personal loans, and two-wheeler financing, primarily targeting MSMEs and individual borrowers with simplified documentation and faster processing. It earns revenue through interest income and related charges, and may also work with banks or financial institutions for loan sourcing or securitization. The company is believed to have a strong presence in North India, especially around the Delhi-NCR region, and serves customers through branches, agents, and digital channels across tier-2 and tier-3 cities. In recent years, Hindon Mercantile has grown its loan book and assets under management by tapping into rising MSME credit demand, while focusing on better underwriting, improved collections, and maintaining healthy cap...