BigBasket began its journey in 2011 in Bangalore, started by a group of entrepreneurs—Hari Menon, Vipul Parekh, V.S. Sudhakar, Abhinay Choudhari, and Ramesh S.—who had prior experience in retail through Fabmart, an offline grocery venture. Learning from that earlier business, they saw a big opportunity in online grocery delivery, especially as internet use in India was growing. Their goal was simple: to make grocery shopping more convenient, reliable, and accessible for Indian households. In the initial years, BigBasket focused mainly on delivering essential groceries like fruits, vegetables, and staples. Over time, they expanded their product range to include personal care, household items, baby products, and gourmet foods. Later, they introduced new services like bbDaily for regular milk and bread delivery, and bbInstant—vending machines for quick access to snacks and essentials. They also launched their own brands, which allowed them to offer exclusive products while earning better...