Purple Style Labs Limited
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Purple Style Labs Limited's is preparing to launch its Initial Public Offering (IPO) with a substantial issue size of TBD. The offering comprises a fresh issue component of TBD.
The price band for the IPO has been set at TBD, providing investors with a range to place their bids. The minimum investment lot consists of TBD, making it accessible to both retail and institutional investors.
The subscription window for this public offering opens on TBD and will conclude on TBD. Following the subscription period, the share allotment is scheduled for TBD, with the official listing expected to commence on TBD on the NSE, BSE exchange.
Founded in 2015, Purple Style Labs Ltd. runs Pernia’s Pop-Up Shop (PPUS), a luxury multi-brand fashion platform where customers can shop through its website, mobile apps, and physical experience centers. As of March 31, 2025, the platform offered over 2 lakh products from more than 1,300 designer brands across categories like womenswear, menswear, jewelry, accessories, and kidswear, including popular designers such as Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Between FY23 and FY25, PPUS served over 2 lakh customers across 140 countries, and in FY25 alone, it saw 18.57 million visitors, over 70,000 customers, and more than 1 lakh orders. The company also has a strong global presence with an experience center in London and plans to expand further with a new center in New York, focusing on key markets like the US, UK, Middle East, and Canada.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
The expected premium is based on market buzz and online information. It should not be considered as the actual listing price or valuation. Always refer to the RHP and seek advice from a financial expert before making any investment decisions.
- Strong Luxury Fashion Platform : Multi-brand omni-channel presence with 1,300+ designer brands and wide SKU range.
- Global Customer Reach : Serves customers across 100+ countries with strong international presence.
- Omni-Channel Experience : Combination of online platform and physical experience centers enhances customer engagement.
- High Dependence on Discretionary Spending : Luxury fashion demand is sensitive to economic conditions.
- Intense Competition in Fashion E-commerce : Faces competition from global and domestic fashion platforms.
- Inventory & Brand Management Complexity : Managing large SKU base and multiple designers increases operational challenges.
- Abhishek Agarwal
Purple Style Labs Limited