Veritaas Advertising Limited IPO
Veritaas Advertising Limited IPO
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Following its successful public offering, Veritaas Advertising Limited's made its market debut on 21-05-2024 and is now actively traded on the NSEplatform. The IPO mobilized 7,44,000 Shares in total capital, including 7,44,000 Shares in primary equity infusion.
The offering was structured with a price band of ₹109 to ₹114 and minimum investment lots of 1200 shares. Investor participation during the subscription window from 13-05-2024 to 15-05-2024 demonstrated market confidence in the company's prospects.
The allotment process concluded on 16-05-2024, allocating shares to successful bidders. The listing represents the culmination of the IPO process, transitioning the company to publicly traded status with enhanced transparency and governance standards.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
Veritaas Advertising IPO About Company
Founded in 2018, Veritas Advertising Limited is a leading advertising agency offering a wide range of services across multiple platforms. With a strong presence in West Bengal, Guwahati, and Shillong, along with operations in Delhi, Mumbai, and Pune, the company is among the few agencies that own media spaces, providing a premium advertising ecosystem. Veritas specializes in brand strategy, events, and outdoor media, delivering impactful advertising solutions like police booth hoardings, newspaper insertions, brochures, and outdoor billboards. Their services help businesses enhance brand presence, boost visibility, engage target audiences, and drive sales. With a prestigious client list that includes TVS, Honda, Ultratech Cement, and ITC Limited, the company has established a strong industry reputation. As of January 31, 2024, a team of 71 dedicated professionals ensures high-quality, tailored advertising solutions to meet diverse client needs.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Veritaas Advertising IPO Strength Factors
- Full-Service Advertising Solutions: Veritas Advertising provides end-to-end services, including brand strategy, events, and outdoor media, ensuring cohesive and high-impact campaigns for clients.
- Strong Market Presence: With operations in West Bengal, Guwahati, Shillong, Delhi, Mumbai, and Pune, the company reaches diverse markets, increasing brand visibility and accessibility.
- Versatile Clientele: Catering to industries like automotive, cement, electronics, healthcare, and education, Veritas demonstrates adaptability and industry expertise, reducing dependence on any single sector.
Veritaas Advertising IPO Risk Factors
- Dependence on Ad Space: The company’s operations rely on the availability and pricing of advertising spaces. Rising costs or limited access to prime locations could impact business performance.
- Heavy Reliance on Police Booth Ads: A significant portion of Veritas Advertising’s revenue comes from police booth displays. Any disruption in access to these spaces could reduce visibility and affect earnings.
- Past Financial Challenges: The company has faced negative cash flows in previous years, which could impact growth and stability. Continued cash flow issues may limit expansion, operational funding, and long-term sustainability.
Veritaas Advertising IPO Lead Manager(s)
- Horizon Management Private Limited
Veritaas Advertising IPO Promoter(s)
- Debojyoti Banerjee
- Sangita Debnath
- Mina Debnath
Veritaas Advertising IPO FAQs
Veritaas Advertising Limited IPO subscribed 621.69 times. The public issue subscribed 989.44 times in the retail category,102.41times in QIB, and -- times in the HNI (10+) category byNovember 26, 2025 10:24:39 AM (Day 26).
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Veritaas Advertising IPO IPO Investor Categories
The offer proceeds will be utilised towards the following investor categories in compliance with SEBI regulations:
Qualified Institutional Buyers (QIB)
Financial Institutions, Banks, FIIs, and Mutual Funds registered with SEBI are called QIBs. In most cases, QIBs represent small investors who invest through mutual funds, ULIP schemes, and pension schemes.
Non-Institutional Investors (NII / HNI)
Retail Individual Investors (HNI), NRIs, Companies, Trusts, etc. who bid for shares worth more than ₹2 lakhs are known as Non-Institutional Bidders. Unlike QIBs, they do not need SEBI registration.
Subcategories of NII:
- sNII (Small NII – bids below ₹10 Lakhs)
For bids between ₹2–10 lakhs. One-third of NII shares are reserved for this category, also known as Small HNI (sHNI).
- bNII (Big NII – bids above ₹10 Lakhs)
For bids above ₹10 lakhs. Two-thirds of NII shares are reserved for this category, also called Big HNI (bHNI).
- sNII (Small NII – bids below ₹10 Lakhs)
Retail Individual Investors (RII)
Individual investors or NRIs who apply up to ₹2 lakhs in an IPO are considered under the RII reserved category.
Employee (EMP)
A category of eligible employees who have a reserved quota in the IPO.
Others
This includes eligible shareholders or other investors with reserved quotas in the IPO.
Veritaas Advertising IPO FAQs
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