SD Retail Limited IPO
SD Retail Limited IPO
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SD Retail Limited's completed its IPO journey with a successful listing on NSE on 27-09-2024. The public offering mobilized 49,60,000 Shares in total capital, comprising 49,60,000 Shares in fresh equity.
The offering was conducted within the price band of ₹124 to ₹131, with minimum application lots of 1000 shares. Investor participation during the 20-09-2024 to 24-09-2024 subscription window determined the final allocation pattern.
The basis of allotment was announced on 26-09-2024, finalizing share distribution to successful applicants. The listing represents a significant corporate development, providing the company with enhanced visibility and access to public capital markets.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
SD Retail IPO About Company
S D Retail Limited, established in May 2004, operates in the sleepwear industry under the brand “SWEET DREAMS,” designing and selling comfortable and stylish nightwear for men, women, and children aged 2-16. Its products are sold through exclusive brand outlets, multi-brand outlets, and leading e-commerce platforms like Myntra, AJIO, Nykaa, Flipkart, Amazon, as well as its own website in India and overseas. The company follows an asset-light model for its retail expansion, which allows it to grow without owning store properties. As of May 31, 2024, it employs 240 people.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
SD Retail IPO Strength Factors
- Strong Distribution Reach: Presence across EBOs, MBOs, and major e-commerce platforms boosts nationwide accessibility.
- Asset-Light Strategy: Low capex model supports efficient expansion and cost-effective operations.
- Scalable Model: Flexible structure enables rapid growth and quick adaptation to market demand trends.
SD Retail IPO Risk Factors
- Brand Dependence: Heavy reliance on the “SWEET DREAMS” brand — any negative impact to brand image could hurt revenues.
- Product Concentration: Focus mainly on women’s sleepwear makes the business vulnerable to demand shifts and changing consumer preferences.
- High Competition: Strong competition in both offline and online markets may lead to pricing pressure and margin erosion.
SD Retail IPO Lead Manager(s)
- Beeline Capital Advisors Private Limited
SD Retail IPO Promoter(s)
- Mr. Hitesh Pravinchandra Ruparelia
- Mr. Utpalbhai Pravinchandra Ruparelia
- M/s. Sweet Dreams Loungewear (India)
- LLP (Formerly known as Sweet Dreams Loungewear (India) Private Limited)
- M/s. Grace Garments LLP
SD Retail IPO FAQs
SD Retail Limited IPO subscribed 97.2 times. The public issue subscribed 65.32 times in the retail category,69.84times in QIB, and -- times in the HNI (10+) category byNovember 19, 2025 12:46:21 PM (Day 19).
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
SD Retail IPO IPO Investor Categories
The offer proceeds will be utilised towards the following investor categories in compliance with SEBI regulations:
Qualified Institutional Buyers (QIB)
Financial Institutions, Banks, FIIs, and Mutual Funds registered with SEBI are called QIBs. In most cases, QIBs represent small investors who invest through mutual funds, ULIP schemes, and pension schemes.
Non-Institutional Investors (NII / HNI)
Retail Individual Investors (HNI), NRIs, Companies, Trusts, etc. who bid for shares worth more than ₹2 lakhs are known as Non-Institutional Bidders. Unlike QIBs, they do not need SEBI registration.
Subcategories of NII:
- sNII (Small NII – bids below ₹10 Lakhs)
For bids between ₹2–10 lakhs. One-third of NII shares are reserved for this category, also known as Small HNI (sHNI).
- bNII (Big NII – bids above ₹10 Lakhs)
For bids above ₹10 lakhs. Two-thirds of NII shares are reserved for this category, also called Big HNI (bHNI).
- sNII (Small NII – bids below ₹10 Lakhs)
Retail Individual Investors (RII)
Individual investors or NRIs who apply up to ₹2 lakhs in an IPO are considered under the RII reserved category.
Employee (EMP)
A category of eligible employees who have a reserved quota in the IPO.
Others
This includes eligible shareholders or other investors with reserved quotas in the IPO.
SD Retail IPO FAQs
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The basis of allotment for SD Retail Limited IPO is available now.
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If you have any concerns or queries about the allotment status, contact Kfin Technologies Limited either by phone or email. Investors can call on or send an email with all relevant details to .