R K SWAMY Limited IPO
R K SWAMY Limited IPO
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R K SWAMY Limited's achieved publicly listed status following its IPO debut on 12-03-2024 at the NSE, BSE platform. The offering successfully mobilized 1,47,06,944 Shares, with 60,06,945 Shares allocated to corporate growth initiatives and ₹250.56 Cr providing liquidity to existing shareholders.
Investment participation occurred within the established price band of ₹270 to ₹288, starting from minimum lots of 50 shares. The subscription window from 04-03-2024 through 06-03-2024 enabled investor participation across market segments.
Share allocation was completed on 08-03-2024, determining ownership distribution among successful applicants. The listing represents a milestone achievement, transitioning the company to regulated public market status with associated responsibilities and opportunities.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
R K IPO About Company
Founded in 1973, R K Swamy Limited is a leading integrated marketing communications firm specializing in customer data analysis, full-service market research, and syndicated studies, with a strong focus on digital transformation across its operations. In FY 2023, the company executed over 818 creative campaigns across multiple media platforms, processed more than 97.69 terabytes of data, and conducted 2.37 million consumer interviews through quantitative, qualitative, and telephone surveys. Serving a prestigious clientele that includes Aditya Birla Sun Life AMC, Dr. Reddy's Laboratories, Havells India, ICICI Prudential Life Insurance, Mahindra & Mahindra, ONGC, Royal Enfield, Tata Play, and Union Bank of India, R K Swamy Limited operates across three business segments. With a workforce of 2,391 employees spread across 12 offices and 12 field locations in 12 cities, the company ensures comprehensive service delivery and client engagement.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
R K IPO Strength Factors
- Extensive Industry Experience: With 50 years of service, the company has built a strong reputation and credibility.
- Expertise in Data Analytics & Marketing Technology: A 15-year track record in this segment enhances its ability to offer data-driven insights and advanced marketing strategies.
- Strong Brand Portfolio & Leadership: Well-established brands and an experienced leadership team ensure strategic growth and operational efficiency.
- Diverse & Loyal Customer Base: Long-term client relationships demonstrate reliability, trust, and consistent value delivery.
R K IPO Risk Factors
- Client Concentration Risk: Heavy reliance on key clients means that losing any major client or reductions in their marketing budgets could significantly affect revenue.
- Industry Dependence: Revenue is highly tied to specific industries, making the company vulnerable to downturns in those sectors.
- Digital Marketing Exposure: As digital marketing is a primary income source, shifts in trends or reduced ad spending could negatively impact financial performance.
- Evolving Data Analytics Needs: Staying competitive requires continuous investment in advanced data analytics, which could be costly and may strain resources.
- Payment Delays: Late or defaulted client payments pose a risk to cash flow and financial stability.
R K IPO Lead Manager(s)
- SBI Capital Markets Limited
- IIFL Securities Limited
- Motilal Oswal Investment Advisors Limited
R K IPO Promoter(s)
- Srinivasan K Swamy (Sundar Swamy)
- Narasimhan Krishnaswamy (Shekar Swamy)
R K IPO FAQs
R K SWAMY Limited IPO subscribed 25.78 times. The public issue subscribed 33.31 times in the retail category,20.58times in QIB, and 35.73 times in the HNI (10+) category byNovember 19, 2025 12:01:13 PM (Day 19).
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
R K IPO IPO Investor Categories
The offer proceeds will be utilised towards the following investor categories in compliance with SEBI regulations:
Qualified Institutional Buyers (QIB)
Financial Institutions, Banks, FIIs, and Mutual Funds registered with SEBI are called QIBs. In most cases, QIBs represent small investors who invest through mutual funds, ULIP schemes, and pension schemes.
Non-Institutional Investors (NII / HNI)
Retail Individual Investors (HNI), NRIs, Companies, Trusts, etc. who bid for shares worth more than ₹2 lakhs are known as Non-Institutional Bidders. Unlike QIBs, they do not need SEBI registration.
Subcategories of NII:
- sNII (Small NII – bids below ₹10 Lakhs)
For bids between ₹2–10 lakhs. One-third of NII shares are reserved for this category, also known as Small HNI (sHNI).
- bNII (Big NII – bids above ₹10 Lakhs)
For bids above ₹10 lakhs. Two-thirds of NII shares are reserved for this category, also called Big HNI (bHNI).
- sNII (Small NII – bids below ₹10 Lakhs)
Retail Individual Investors (RII)
Individual investors or NRIs who apply up to ₹2 lakhs in an IPO are considered under the RII reserved category.
Employee (EMP)
A category of eligible employees who have a reserved quota in the IPO.
Others
This includes eligible shareholders or other investors with reserved quotas in the IPO.
R K IPO FAQs
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