Purple United Sales Limited IPO
Purple United Sales Limited IPO
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The public market debut of Purple United Sales Limited's was completed on 18-12-2024 with its listing on the NSE exchange. The IPO process raised 26,04,000 Shares in total capital, consisting of 26,04,000 Shares in new equity.
The offering featured a price range of ₹121 to ₹126 and minimum application size of 1000 shares. Investor response during the subscription period from 11-12-2024 to 13-12-2024 influenced the final allotment ratios across investor categories.
Final allotment was announced on 16-12-2024, distributing shares to successful subscribers. The listing established a continuous market for the company's shares, enabling liquidity, valuation transparency, and broader investor participation.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
Purple United IPO About Company
Incorporated in 2014, Purple United is a leading fashion brand specializing in clothing, footwear, and accessories for children across all age groups. Its flagship line, "Purple United Kids," caters to infants (0–1 year), toddlers (2–6 years), and older children (7–14 years), offering high-quality, laboratory-tested products in vibrant designs suitable for every occasion. The product portfolio spans t-shirts, jackets, dresses, trousers, footwear, strollers, and more. Operating primarily in India, Purple United runs 17 exclusive brand outlets (EBOs) across 10 cities in 5 states and maintains 20 shop-in-shop locations within prominent retail chains. Its products are also widely available online via its website, mobile app, and major e-commerce platforms like Myntra, Amazon, Flipkart, and FirstCry, while partnering with 44 retailers nationwide. With a dedicated team of 161 full-time employees as of June 30, 2024, the company continues to innovate and expand its reach in the children’s fashion segment.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Purple United IPO Strength Factors
Strategic Market Positioning: Well-positioned to capitalize on the growing children's products market.
Extensive Product Portfolio: High-quality, value-driven products with a focus on fun, fashion, and functionality.
Robust Backend: Strong design capabilities, distribution channel control, and innovative product development.
Purple United IPO Risk Factors
Expansion Risks: Potential delays and cost overruns in opening new stores.
Market Competition: Intense competition may impact market share and pricing strategies.
Operational Challenges: Dependence on effective distribution and supply chain management to sustain growth.
Purple United IPO Lead Manager(s)
- Expert Global Consultants Private Limited
Purple United IPO Promoter(s)
MR. Jatinder Dev Seth, MRS. Bhawana Seth, Innovation Mobile, Web Technologies Private Limited, Manish Dev Seth and Monica Seth
Purple United IPO FAQs
Purple United Sales Limited IPO subscribed 148.9 times. The public issue subscribed 155.29 times in the retail category,86.3times in QIB, and -- times in the HNI (10+) category byDecember 18, 2024 6:01:30 AM (Day 18).
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Purple United IPO IPO Investor Categories
The offer proceeds will be utilised towards the following investor categories in compliance with SEBI regulations:
Qualified Institutional Buyers (QIB)
Financial Institutions, Banks, FIIs, and Mutual Funds registered with SEBI are called QIBs. In most cases, QIBs represent small investors who invest through mutual funds, ULIP schemes, and pension schemes.
Non-Institutional Investors (NII / HNI)
Retail Individual Investors (HNI), NRIs, Companies, Trusts, etc. who bid for shares worth more than ₹2 lakhs are known as Non-Institutional Bidders. Unlike QIBs, they do not need SEBI registration.
Subcategories of NII:
- sNII (Small NII – bids below ₹10 Lakhs)
For bids between ₹2–10 lakhs. One-third of NII shares are reserved for this category, also known as Small HNI (sHNI).
- bNII (Big NII – bids above ₹10 Lakhs)
For bids above ₹10 lakhs. Two-thirds of NII shares are reserved for this category, also called Big HNI (bHNI).
- sNII (Small NII – bids below ₹10 Lakhs)
Retail Individual Investors (RII)
Individual investors or NRIs who apply up to ₹2 lakhs in an IPO are considered under the RII reserved category.
Employee (EMP)
A category of eligible employees who have a reserved quota in the IPO.
Others
This includes eligible shareholders or other investors with reserved quotas in the IPO.
Purple United IPO FAQs
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