Luxury Time Limited IPO
Luxury Time Limited IPO
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The public market debut of Luxury Time Limited's was completed on 11-12-2025 with its listing on the BSE exchange. The IPO process raised 22,84,800 Shares in total capital, consisting of 18,28,800 Shares in new equity and ₹3.74 Cr in existing share sales through the OFS route.
The offering featured a price range of ₹78 to ₹82 and minimum application size of 1600 shares. Investor response during the subscription period from 04-12-2025 to 08-12-2025 influenced the final allotment ratios across investor categories.
Final allotment was announced on 09-12-2025, distributing shares to successful subscribers. The listing established a continuous market for the company's shares, enabling liquidity, valuation transparency, and broader investor participation.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
Luxury Time IPO About Company
Luxury Time Limited, incorporated in 2008 and headquartered in New Delhi, is involved in the distribution, marketing, retailing, and servicing of Swiss luxury watches in India, along with the supply of watch service tools and equipment. The company operates across five business verticals: B2B watch distribution, D2C and e-commerce sales, after-sales services, branding and marketing support, and tools and machinery distribution. It has a retail presence of over 70 points of sale across major cities like Delhi, Mumbai, and Bengaluru, as well as Tier I and Tier II locations such as Hyderabad, Ahmedabad, Pune, Surat, Kolkata, Chennai, and more. Its after-sales network includes service centers in Mumbai and Delhi, supported by 20+ authorized facilities nationwide. Luxury Time represents well-known Swiss watch brands like TAG Heuer, Zenith, Bomberg, and Exaequo, and is the authorised distributor for TAG Heuer in India, managing its official e-commerce platform. As of August 31, 2025, the company has 19 employees.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Luxury Time IPO Strength Factors
- Established Leadership in India’s Luxury Watch Industry : Over 15 years of experience in the Swiss luxury segment enables strong market insight, premium positioning, and enduring relationships in high-value customer categories.
- Exclusive Representation of Top Global Brands : Holds authorized distribution partnerships for renowned Swiss luxury watch brands, overseeing import, marketing, and retail—making the company a key gateway for international brands in India.
- Wide and Premium Retail Network : Operates 70+ points of sale across major metros and Tier-1 cities, ensuring strong visibility, customer accessibility, and deeper brand engagement nationwide.
Luxury Time IPO Risk Factors
- Uncertain Continuation of Brand Distribution Rights : Distribution agreements with Swiss luxury brands may not always be renewed, and loss of these rights could reduce product availability, weaken brand presence, and negatively affect competitive positioning.
- High Reliance on TAG Heuer E-Commerce Authorization : The company’s digital sales depend heavily on being the authorized operator for TAG Heuer in India, and any withdrawal of this right may disrupt online revenues and limit access to premium customers.
- Risks in Managing Premium Retailer Network : The business depends on selective retailer partnerships to protect brand value, and any selection errors or relationship changes could impact brand perception, pricing power, and overall market growth.
Luxury Time IPO Lead Manager(s)
- GYR Capital Advisors Private Limited
Luxury Time IPO Promoter(s)
- Mr. Ashok Goel
- Mr. Pawan Chohan
Luxury Time IPO FAQs
Luxury Time Limited IPO subscribed 635.67 times. The public issue subscribed 860.53 times in the retail category,205.58times in QIB, and 703 times in the HNI (10+) category byDecember 11, 2025 4:15:00 AM (Day 11).
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Luxury Time IPO IPO Investor Categories
The offer proceeds will be utilised towards the following investor categories in compliance with SEBI regulations:
Qualified Institutional Buyers (QIB)
Financial Institutions, Banks, FIIs, and Mutual Funds registered with SEBI are called QIBs. In most cases, QIBs represent small investors who invest through mutual funds, ULIP schemes, and pension schemes.
Non-Institutional Investors (NII / HNI)
Retail Individual Investors (HNI), NRIs, Companies, Trusts, etc. who bid for shares worth more than ₹2 lakhs are known as Non-Institutional Bidders. Unlike QIBs, they do not need SEBI registration.
Subcategories of NII:
- sNII (Small NII – bids below ₹10 Lakhs)
For bids between ₹2–10 lakhs. One-third of NII shares are reserved for this category, also known as Small HNI (sHNI).
- bNII (Big NII – bids above ₹10 Lakhs)
For bids above ₹10 lakhs. Two-thirds of NII shares are reserved for this category, also called Big HNI (bHNI).
- sNII (Small NII – bids below ₹10 Lakhs)
Retail Individual Investors (RII)
Individual investors or NRIs who apply up to ₹2 lakhs in an IPO are considered under the RII reserved category.
Employee (EMP)
A category of eligible employees who have a reserved quota in the IPO.
Others
This includes eligible shareholders or other investors with reserved quotas in the IPO.
Luxury Time IPO FAQs
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