Imagine Marketing Limited (BoAt)
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Imagine Marketing Limited (BoAt)'s is preparing to launch its Initial Public Offering (IPO) with a substantial issue size of TBD. The offering comprises a fresh issue component of TBD.
The price band for the IPO has been set at TBD, providing investors with a range to place their bids. The minimum investment lot consists of TBD, making it accessible to both retail and institutional investors.
The subscription window for this public offering opens on TBD and will conclude on TBD. Following the subscription period, the share allotment is scheduled for TBD, with the official listing expected to commence on TBD on the NSE, BSE exchange.
Incorporated in November 2013, Imagine Marketing Limited is a digital-first consumer products company best known for its brand boAt. The company focuses on offering stylish, technology-driven lifestyle products at affordable prices, catering mainly to young, digitally savvy and trend-conscious customers in India. Its product range includes audio devices such as headphones, earphones, TWS, speakers and sound systems, along with smartwatches, gaming accessories, personal care appliances like trimmers and grooming kits, and mobile accessories including chargers, cables and power banks. As of June 30, 2025, the company employed 553 people across locations including Mumbai, Delhi, Bangalore, China and Singapore.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
The expected premium is based on market buzz and online information. It should not be considered as the actual listing price or valuation. Always refer to the RHP and seek advice from a financial expert before making any investment decisions.
- Large Digital-First Consumer Products Company: One of India’s largest digital-first consumer product companies with a strong track record of capital-efficient growth.
- Market Leadership in Audio and Adjacent Categories: The Company holds a consistent leadership position in the fast-growing audio segment and has strong positions across related product categories.
- Strong “boAt” Brand and Market Presence: The “boAt” brand enjoys high brand equity, clear value positioning, and strong recognition among consumers.
- Innovation-Led Product Development: A strong innovation ecosystem supported by in-house engineering and R&D capabilities, along with strategic collaborations and partnerships.
- Made-in-India Products with Robust Supply Chain: Products are designed and manufactured in India, supported by an agile, efficient, and resilient supply chain.
- Well-Balanced Sales Channel Mix: A diversified sales strategy with a strong presence across established online platforms and a rapidly expanding offline network.
- Experienced and Founder-Backed Management: A professional management team backed by the founders, with deep industry knowledge and a proven execution track record.
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Imagine Marketing Limited (BoAt)
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