Honasa Consumer Limited (Mamaearth) IPO
Honasa Consumer Limited (Mamaearth) IPO
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Honasa Consumer Limited (Mamaearth)'s successfully transitioned to public market status with its listing on NSE, BSE on 07-11-2023. The IPO mobilized 5,25,16,742 Shares in cumulative capital, including 1,12,68,580 Shares for corporate expansion and ₹1336.40 Cr for shareholder liquidity management.
The public offering was conducted within the price parameters of ₹308 to ₹324, with minimum investment lots of 46 shares. subscription activity between 31-10-2023 and 02-11-2023 demonstrated market reception to the company's valuation and growth narrative.
The allotment process concluded on 03-11-2023, finalizing share distribution to successful bidders. The listing represents a transformational event, providing the company with enhanced market visibility, regulatory compliance framework, and access to diversified investor capital.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
Honasa Consumer IPO About Company
Incorporated in 2016, Honasa Consumer Limited (HCL) is a consumer products company that targets millennial customers with innovative and natural ingredient-based products, backed by strong D2C marketing and e-commerce distribution. The company currently serves customers across 500+ cities in India and has built multiple well-known brands such as Mamaearth, The Derma Co., Aqualogica, and Ayuga, while also acquiring shares in BBLUNT and the content platform Momspresso. With investments from Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, Honasa Consumer Limited is rapidly scaling and is positioned to reach a $1 billion company valuation.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Honasa Consumer IPO Strength Factors
- Innovation-Driven Products: The company focuses on developing unique and improved products.
- Multi-Channel Distribution: Presence across both online and offline channels ensures wider customer reach and convenience.
Honasa Consumer IPO Risk Factors
NA
Honasa Consumer IPO Lead Manager(s)
- Kotak Mahindra Capital Company Limited
- Citigroup Global Markets India Private Limited
- Jm Financial Limited
- J.P. Morgan India Private Limited
Honasa Consumer IPO Promoter(s)
- Varun Alagh
- Ghazal Alagh
Honasa Consumer IPO FAQs
Honasa Consumer Limited (Mamaearth) IPO subscribed 8.01 times. The public issue subscribed 1.42 times in the retail category,12.1times in QIB, and 5.11 times in the HNI (10+) category byNovember 5, 2025 9:08:18 AM (Day 5).
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Honasa Consumer IPO IPO Investor Categories
The offer proceeds will be utilised towards the following investor categories in compliance with SEBI regulations:
Qualified Institutional Buyers (QIB)
Financial Institutions, Banks, FIIs, and Mutual Funds registered with SEBI are called QIBs. In most cases, QIBs represent small investors who invest through mutual funds, ULIP schemes, and pension schemes.
Non-Institutional Investors (NII / HNI)
Retail Individual Investors (HNI), NRIs, Companies, Trusts, etc. who bid for shares worth more than ₹2 lakhs are known as Non-Institutional Bidders. Unlike QIBs, they do not need SEBI registration.
Subcategories of NII:
- sNII (Small NII – bids below ₹10 Lakhs)
For bids between ₹2–10 lakhs. One-third of NII shares are reserved for this category, also known as Small HNI (sHNI).
- bNII (Big NII – bids above ₹10 Lakhs)
For bids above ₹10 lakhs. Two-thirds of NII shares are reserved for this category, also called Big HNI (bHNI).
- sNII (Small NII – bids below ₹10 Lakhs)
Retail Individual Investors (RII)
Individual investors or NRIs who apply up to ₹2 lakhs in an IPO are considered under the RII reserved category.
Employee (EMP)
A category of eligible employees who have a reserved quota in the IPO.
Others
This includes eligible shareholders or other investors with reserved quotas in the IPO.
Honasa Consumer IPO FAQs
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