BRAINBEES SOLUTIONS LIMITED (FIRST CRY) IPO
BRAINBEES SOLUTIONS LIMITED (FIRST CRY) IPO
IPO Date :
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The public market debut of BRAINBEES SOLUTIONS LIMITED (FIRST CRY)'s was completed on 13-08-2024 with its listing on the NSE, BSE exchange. The IPO process raised 9,01,94,432 Shares in total capital, consisting of 3,58,34,699 Shares in new equity and ₹2527.54 Cr in existing share sales through the OFS route.
The offering featured a price range of ₹440 to ₹465 and minimum application size of 32 shares. Investor response during the subscription period from 06-08-2024 to 08-08-2024 influenced the final allotment ratios across investor categories.
Final allotment was announced on 10-08-2024, distributing shares to successful subscribers. The listing established a continuous market for the company's shares, enabling liquidity, valuation transparency, and broader investor participation.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
BRAINBEES SOLUTIONS IPO About Company
Brainbees Solutions Limited, founded in 2010, operates under the brand 'FirstCry' and is a leading online platform catering to parents and children up to age 12. Offering over 1.5 million SKUs from 7,500+ brands, FirstCry provides apparel, footwear, baby gear, toys, and personal care products, including its house brands like BabyHug, Pine Kids, and Babyoye. Recognized as India's largest multi-category brand for mother and baby products, it also leads in specialized online retail for kids' products in the UAE. With a network of 900+ contract manufacturers, the company employs 3,411 full-time and 2,475 contract-based employees as of December 2023.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
BRAINBEES SOLUTIONS IPO Strength Factors
- India’s Largest Kids’ Retail Platform: FirstCry offers a huge variety of products for mothers, babies, and kids across multiple brands and channels, making shopping easy and convenient.
- Growing Through Network Effects: With rich content, diverse brands, and data-driven insights, the platform keeps users engaged and fuels business growth.
- Trusted & Loved Brand: Strong customer loyalty and trust help FirstCry maintain its market leadership and drive repeat purchases.
BRAINBEES SOLUTIONS IPO Risk Factors
- Uncertain Growth Ahead: Past success doesn’t guarantee future growth. Challenges in maintaining momentum or executing strategies could impact business and financial health.
- Compliance Risks: Previous lapses in following the Companies Act 2013 led to penalties. Future non-compliance could bring more fines and financial strain.
- Subsidiary Challenges: Auditors have raised concerns about the financial stability of FirstCry Retail DWC LLC, which could affect the company’s overall financial health.
BRAINBEES SOLUTIONS IPO Lead Manager(s)
- Kotak Mahindra Capital Company Limited
- Morgan Stanley India Company Private Limited
- Bofa Securities India Limited
- Jm Financial Limited
- Avendus Capital Private Limited
BRAINBEES SOLUTIONS IPO Promoter(s)
NA
BRAINBEES SOLUTIONS IPO FAQs
BRAINBEES SOLUTIONS LIMITED (FIRST CRY) IPO subscribed 12.22 times. The public issue subscribed 2.31 times in the retail category,19.3times in QIB, and 5.32 times in the HNI (10+) category byNovember 21, 2025 7:38:28 AM (Day 21).
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
BRAINBEES SOLUTIONS IPO IPO Investor Categories
The offer proceeds will be utilised towards the following investor categories in compliance with SEBI regulations:
Qualified Institutional Buyers (QIB)
Financial Institutions, Banks, FIIs, and Mutual Funds registered with SEBI are called QIBs. In most cases, QIBs represent small investors who invest through mutual funds, ULIP schemes, and pension schemes.
Non-Institutional Investors (NII / HNI)
Retail Individual Investors (HNI), NRIs, Companies, Trusts, etc. who bid for shares worth more than ₹2 lakhs are known as Non-Institutional Bidders. Unlike QIBs, they do not need SEBI registration.
Subcategories of NII:
- sNII (Small NII – bids below ₹10 Lakhs)
For bids between ₹2–10 lakhs. One-third of NII shares are reserved for this category, also known as Small HNI (sHNI).
- bNII (Big NII – bids above ₹10 Lakhs)
For bids above ₹10 lakhs. Two-thirds of NII shares are reserved for this category, also called Big HNI (bHNI).
- sNII (Small NII – bids below ₹10 Lakhs)
Retail Individual Investors (RII)
Individual investors or NRIs who apply up to ₹2 lakhs in an IPO are considered under the RII reserved category.
Employee (EMP)
A category of eligible employees who have a reserved quota in the IPO.
Others
This includes eligible shareholders or other investors with reserved quotas in the IPO.
BRAINBEES SOLUTIONS IPO FAQs
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