Amagi Media Labs Limited IPO
Amagi Media Labs Limited IPO
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Following its successful public offering, Amagi Media Labs Limited's made its market debut on 21-01-2026 and is now actively traded on the NSE, BSEplatform. The IPO mobilized 4,95,46,221 Shares in total capital, including 2,26,03,878 Shares in primary equity infusion and ₹972.62 Cr in secondary share sales.
The offering was structured with a price band of ₹343 to ₹361 and minimum investment lots of 41 shares. Investor participation during the subscription window from 13-01-2026 to 16-01-2026 demonstrated market confidence in the company's prospects.
The allotment process concluded on 19-01-2026, allocating shares to successful bidders. The listing represents the culmination of the IPO process, transitioning the company to publicly traded status with enhanced transparency and governance standards.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
Amagi Media IPO About Company
Amagi Media Labs Ltd is a cloud-based media technology company founded in 2008 and headquartered in Bengaluru, India, that helps broadcasters, content owners, and streaming platforms create, manage, and monetise TV channels across traditional television and connected TV platforms. The company provides end-to-end solutions such as cloud playout, content scheduling, ad insertion, and data analytics, enabling the launch and operation of live linear channels on FAST platforms like Pluto TV, Samsung TV Plus, and Roku Channel. With a strong global presence across the US, Europe, and Asia, Amagi serves more than 700 content brands and supports over 2,000 channel deployments in 100+ countries, helping media companies reduce infrastructure costs while improving scalability and revenue potential. Its cloud-based products, including playout, ad monetisation, and FAST channel solutions, are designed to simplify operations and maximise returns, and as of March 31, 2025, the company had 884 full-time employees worldwide, with a large portion working in technology, engineering, and customer-facing roles.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Amagi Media IPO Strength Factors
- End-to-End Video Technology Platform: Delivers complete camera-to-screen solutions covering content creation, processing, distribution, and monetisation, helping media companies upgrade infrastructure and generate new revenue.
- Integrated Multi-Stakeholder Ecosystem: Connects content owners, distributors, and advertisers on a single platform, creating strong network effects through cloud-based distribution and premium CTV advertising.
- Advanced AI-Driven Platform: Uses proprietary predictive and generative AI capabilities across scheduling, ad optimisation, and analytics to enhance automation, operational efficiency, and insight-led decisions.
Amagi Media IPO Risk Factors
- Rapid Technological Change: The media technology industry evolves quickly, and failure to timely adapt to new technologies, AI adoption, or changing customer needs may reduce the attractiveness of the company’s solutions and impact growth and profitability.
- Industry-Specific Exposure: The company is highly dependent on the video and media ecosystem. Any slowdown, regulatory change, or disruption in this industry could adversely affect demand for its products and services.
- Sales & Market Expansion Challenges: Growth depends on the ability to scale sales and marketing capabilities across geographies and platforms. Inability to effectively communicate the value proposition or expand market reach may limit customer acquisition and revenue growth.
Amagi Media IPO Lead Manager(s)
- Citigroup Global Markets India Private Limited
- Goldman Sachs (India) Securities Private Limited
- IIFL Capital Services Limited
- Kotak Mahindra Capital Company
- Avendus Capital Private Limited
Amagi Media IPO Promoter(s)
- Baskar Subramanian
- Srividhya Srinivasan
- Arunachalam Srinivasan Karapattu
Amagi Media IPO FAQs
Amagi Media Labs Limited IPO subscribed 30.23 times. The public issue subscribed 9.5 times in the retail category,33.13times in QIB, and 44.24 times in the HNI (10+) category byJanuary 21, 2026 4:15:00 AM (Day 21).
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Amagi Media IPO IPO Investor Categories
The offer proceeds will be utilised towards the following investor categories in compliance with SEBI regulations:
Qualified Institutional Buyers (QIB)
Financial Institutions, Banks, FIIs, and Mutual Funds registered with SEBI are called QIBs. In most cases, QIBs represent small investors who invest through mutual funds, ULIP schemes, and pension schemes.
Non-Institutional Investors (NII / HNI)
Retail Individual Investors (HNI), NRIs, Companies, Trusts, etc. who bid for shares worth more than ₹2 lakhs are known as Non-Institutional Bidders. Unlike QIBs, they do not need SEBI registration.
Subcategories of NII:
- sNII (Small NII – bids below ₹10 Lakhs)
For bids between ₹2–10 lakhs. One-third of NII shares are reserved for this category, also known as Small HNI (sHNI).
- bNII (Big NII – bids above ₹10 Lakhs)
For bids above ₹10 lakhs. Two-thirds of NII shares are reserved for this category, also called Big HNI (bHNI).
- sNII (Small NII – bids below ₹10 Lakhs)
Retail Individual Investors (RII)
Individual investors or NRIs who apply up to ₹2 lakhs in an IPO are considered under the RII reserved category.
Employee (EMP)
A category of eligible employees who have a reserved quota in the IPO.
Others
This includes eligible shareholders or other investors with reserved quotas in the IPO.
Amagi Media IPO FAQs
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