Skip to main content
MainBoardListed
Affle (India) Limited Logo

Affle (India) Limited IPO

Affle (India) Limited IPO

IPO Date :
Issue Price :
Allotment Date :
Listing Date :
List Price :
Lot Size:
Subscription:
Listed Price: ₹ 926.00 (+24.30%)

Affle (India) Limited's successfully completed its Initial Public Offering and commenced trading on 08-08-2019 at the NSE, BSE exchange. The company raised 61,61,073 Shares through this public offering, comprising 12,16,200 Shares in fresh capital and ₹369.00 Cr through the Offer for Sale mechanism.

The IPO was priced within the band of ₹740 to ₹745, with minimum application lots of 20 shares. The offering attracted significant investor interest during its subscription period from 29-07-2019 to 31-07-2019.

Share allotment was finalized on 06-08-2019, distributing equity to successful applicants. The stock's subsequent listing marked a significant milestone in the company's corporate history, providing public market liquidity to shareholders.

Affle (India) IPO Details
Lot(s) Distribution

Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.

Company Financials ( in Lakhs )

Affle (India) IPO About Company

Affle (India) Limited, incorporated in 2005, is a mobile marketing company that provides both consumer and enterprise platforms. Its core focus is on helping businesses reduce digital advertising fraud, respect consumer privacy, and improve their return on marketing investments by delivering targeted mobile advertisements. The company’s consumer platform is widely used by B2C advertising agencies across various industries such as telecom, fintech, e-commerce, retail, FMCG, and media. Affle leverages a combination of transactional data, user behavior, and marketing attribution signals to understand user intent. Using this data, the platform predicts user interests and continuously updates itself to enhance consumer engagement and encourage user actions. Campaigns are run using data intelligence to generate large volumes of conversions at a cost-effective rate. The company primarily earns revenue through a cost per converted user (CPCU) model, where a conversion could be a transaction or the acquisition of a new customer. It also generates revenue from advertising focused on engagement and brand awareness. Additionally, Affle offers end-to-end solutions such as mobile app development, enterprise platforms, and support for offline businesses transitioning to online commerce. Notably, Microsoft holds a 6.48% stake in Affle Holdings, the Singapore-based parent company of Affle (India).


Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."


Affle (India) IPO Strength Factors

  1. Operates in a fast-growing market
  2. Has a strong and proven track record
  3. Follows a low-cost business model
  4. Understands consumer intent and behavior deeply
  5. Serves customers across the globe

Affle (India) IPO Risk Factors

NA


Affle (India) IPO Lead Manager(s)

  • ICICI Securities Limited
  • Nomura Financial Advisory And Securities (India) Private Limited

Affle (India) IPO Promoter(s)

Mr Anuj Khanna Sohum

Affle Holdings Pte. Ltd.


Affle (India) IPO Company Details

Affle (India) Limited
Phone:
address:

Affle (India) IPO Registrar

Kfin Technologies Limited
Name:
Phone:

Affle (India) IPO FAQs