Adcounty Media India Limited IPO
Adcounty Media India Limited IPO
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Adcounty Media India Limited's successfully transitioned to public market status with its listing on BSE on 04-07-2025. The IPO mobilized 59,63,200 Shares in cumulative capital, including 59,63,200 Shares for corporate expansion.
The public offering was conducted within the price parameters of ₹80 to ₹85, with minimum investment lots of 1600 shares. subscription activity between 27-06-2025 and 01-07-2025 demonstrated market reception to the company's valuation and growth narrative.
The allotment process concluded on 02-07-2025, finalizing share distribution to successful bidders. The listing represents a transformational event, providing the company with enhanced market visibility, regulatory compliance framework, and access to diversified investor capital.
Investors can bid starting from the minimum lot size specified for this IPO, and only in multiples of that lot size. The table below shows the minimum and maximum investment for retail investors and HNIs in terms of lots, quantity, and amount.
Adcounty Media IPO About Company
Adcounty Media India Limited is a BrandTech company that provides end-to-end digital marketing solutions, ranging from brand promotion to performance-driven campaigns. Using advanced technology, the company creates tailored advertising strategies for clients across various industries. Its services include programmatic advertising, search engine optimization (SEO), social media marketing, and paid campaigns such as Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These offerings aim to drive sales, generate leads, and increase customer reach. The company operates several websites and mobile apps, and also offers a proprietary programmatic advertising platform called BidCounty, which enhances both branding and performance-based marketing. In addition, Adcounty conducts market research to help brands effectively target their audience and improve user acquisition. It has worked with well-known brands like Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar and Paisa Bazaar), Bank Sathi, and MUV to deliver impactful campaigns. Adcounty Media India Limited operates mainly in the fields of advertisement technology (Adtech) and digital marketing. As of July 31, 2024, the company had 48 permanent employees focused on helping clients meet their marketing objectives.
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Adcounty Media IPO Strength Factors
- Global Presence: Serving clients in 47 countries helps ensure steady international growth
- Smart Ad Strategy: Uses tech, research, and data to run impactful, targeted campaigns
- Strong Team Support: Experienced management and skilled staff drive business success
Adcounty Media IPO Risk Factors
- Employee Turnover Risk: High attrition makes it hard to retain skilled and experienced staff
- Fast Market Shifts: Changing ad trends and customer needs demand constant innovation to stay relevant
- Costly Tools Dependence: Heavy spending on third-party tools affects cash flow and financial flexibility
Adcounty Media IPO Lead Manager(s)
- Narnolia Financial Services Limited
Adcounty Media IPO Promoter(s)
- Mr. Aditya Jangid
- Mr. Abbhinav Rajendra Jain
- Mr. Delphin Varghese
- Mr. Chandan Garg
- Ms. Vartika Dangayach
- M/S Innovana Thinklabs Limited
Adcounty Media IPO FAQs
Adcounty Media India Limited IPO subscribed 272.99 times. The public issue subscribed 229.37 times in the retail category,137.33times in QIB, and -- times in the HNI (10+) category byNovember 24, 2025 11:38:22 AM (Day 24).
Note : "Calculations for ‘Shares Offered’ and ‘Total Amount’ are based on the highest price in the issue price band."
Adcounty Media IPO IPO Investor Categories
The offer proceeds will be utilised towards the following investor categories in compliance with SEBI regulations:
Qualified Institutional Buyers (QIB)
Financial Institutions, Banks, FIIs, and Mutual Funds registered with SEBI are called QIBs. In most cases, QIBs represent small investors who invest through mutual funds, ULIP schemes, and pension schemes.
Non-Institutional Investors (NII / HNI)
Retail Individual Investors (HNI), NRIs, Companies, Trusts, etc. who bid for shares worth more than ₹2 lakhs are known as Non-Institutional Bidders. Unlike QIBs, they do not need SEBI registration.
Subcategories of NII:
- sNII (Small NII – bids below ₹10 Lakhs)
For bids between ₹2–10 lakhs. One-third of NII shares are reserved for this category, also known as Small HNI (sHNI).
- bNII (Big NII – bids above ₹10 Lakhs)
For bids above ₹10 lakhs. Two-thirds of NII shares are reserved for this category, also called Big HNI (bHNI).
- sNII (Small NII – bids below ₹10 Lakhs)
Retail Individual Investors (RII)
Individual investors or NRIs who apply up to ₹2 lakhs in an IPO are considered under the RII reserved category.
Employee (EMP)
A category of eligible employees who have a reserved quota in the IPO.
Others
This includes eligible shareholders or other investors with reserved quotas in the IPO.
Adcounty Media IPO FAQs
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